Engagement of Social Media Micro-Influencers on the Nigeria Youth Collective Action for Religious Engagement

Young Leaders Network together with her partner, Search for Common Ground has opened call for young people between the age of 18 and 24 years resident in Bauchi, Gombe and Plateau States who are passionate about using their platforms to promote peaceful coexistence and freedom of religion and belief to be engaged as Social Media Micro-Influencers on the Nigeria Youth Collective Action for Religious Engagement project.

“Social media micro influencers” are individuals with 1,000 to 100,000 followers who engage personally with their audience, promoting community-focused messages and campaigns, and fostering positive change on sensitive topics.

The escalating violence between religious groups and communal clashes in Northeast and Middle Belt Nigeria underscores the need for effective online peacebuilding. This project seeks to equip young influencers with the skills to leverage social media for promoting inter-religious tolerance and freedom of religion.

Benefits

  • Young influencers are equipped to leverage online spaces to collectively promote inter-religious tolerance and religious freedom within their communities.
  • Micro influencers will be trained in social media trend analysis and make deliberate effort in creating messages to promote tolerance against intolerable trends.
  • Micro-influencers will be equipped to disseminate conflict-sensitive peace messages that promote FoRB and interreligious tolerance in Nigeria, using messaging techniques and content that resonate with their audience to ensure greater uptake.
  • Will learn from others developing creative and conflict-sensitive content that promotes interreligious peace, tolerance, and inclusion, and adopt or expand successful approaches from other contexts.
  • The ability to create conflict sensitive content for their platforms that can lead to substantial shifts in attitudes and behaviors in deeply divided contexts.

Selected micro-influencers will:

  • Participate in training sessions on social media trend analysis and content creation.
  • Develop and disseminate conflict-sensitive peace messages promoting FoRB.
  • Create at least three short viral videos on FoRB weekly.
  • Conduct monthly social media analyses to identify and respond to trends.
  • Submit monthly reports detailing developed content, screenshots, and social media analysis.

 

 Criteria for Selection:

  • Age: 18 to 24 years.
  • Resident in Plateau, Bauchi, or Gombe states.
  • Proficiency in English and local languages.
  • Strong storytelling skills and community relatability.
  • Experience as a micro-influencer with a minimum of 2,000 followers on platforms like Facebook, Instagram, and TikTok.
  • Access to the internet, a working email account, and active social media handles.
  • Ability to produce and edit video content tailored for various social media platforms.
  • Familiarity with the multicultural and traditional sensitivities in the target states.

Application Process:

  • Interested candidates should fill and submit the application form.
  • A two-minute video introducing themselves and outlining their motivation and suitability for engagement in the program. Post the video on your social media platforms and email link to [email protected]. Tag Search for Common Ground and Young Leaders Network add this tags to your post: #NigYouthCARE.

Application Deadline:

All applications must be submitted by 10th July, 2024. Applications will be reviewed in a roll-in basis.

Apply